top social media platforms in southeast asia

SNOW is a South Korean messaging and multimedia app. You've come to the right place! And the number of internet users is still growing, too. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Currently, you are using a shared account. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . LinkedIn did slightly better than Twitter with 370,000 reached users via ads. As a Premium user you get access to the detailed source references and background information about this statistic. 3), and WeChat (No. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Social media has given brands more ways than ever to connect with customers. Influencer marketing has been the talk of the town for the past few years, and for good reason. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. YouTube is the most popular, with 94.2% of internet users using the platform. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Exportable files for easy reading, analysis and sharing. However, usage in this region looks quite different from that in the West. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. As soon as this statistic is updated, you will immediately be notified via e-mail. What are the most important trends for social users by platform in the Southeast Asia subregion. This button displays the currently selected search type. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. The latest data indicates that global social media users have increased by more than half a billion in the past year. Please do not hesitate to contact me. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? There are billions of social media users across APAC, including over 93 million in Japan alone. Interested in growing your business with us? So why not give it a try for your brand? Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Their activity has attracted in-market audiences in droves! Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. User-generated content is a Powerful Key to Brand Building, 7. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Use tab to navigate through the menu items. Turning customers into advocates isnt always easy. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. And Vietnamese social commerce shoppers are quite loyal. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. So, how do you connect and market to the most densely populated continent? As elsewhere, social media is massively popular across Southeast Asia. 24.00 million. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. However, the number of people using social media is growing even faster. Reliable data in simple displays for presentations and quick decision making. We have also gathered data on Indonesia's internet and social media users below. By May 2022, Clubhouse saw over 680,000 monthly downloads. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Chart. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. View all stats Browser Social audio content is one of the most cost-effective marketing strategies you can invest in. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . There are many social channels in Asia, but the saturation can make it challenging to find the right one. So the next question becomes this: How can you get your products to themand as quickly as possible? In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. liability for the information given being complete or correct. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Consumers also love to spend big. Then you can access your favorite statistics via the star in the header. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Enter branded content. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. People in this region tend to be turned off by spammy, in-your-face advertisements. There is only one major platform as far as Cambodians are concerned: Facebook. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Business owners often go where their customers are. StatCounter. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. But its numbers also have a better distribution across platforms. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. In-depth analysis, benchmarks and shorter spotlights on digital trends. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Meanwhile, 36.6% use social platforms to fill their free time. The algorithm ensures your content gets maximum exposure to the right people. Topics Social Media Users Social Media Usage Worldwide Executive Summary It's safe to say that, 5. It will have 60% more users than Snapchat and twice as many as Twitter this year. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. 5). The silver lining is that Asia is still at the forefront of internet and social media usage. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Ready to level up your brand's social media game in Asia? WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Proprietary data and over 3,000 third-party sources about the most important topics. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Access to this and all other statistics on 80,000 topics from, Show sources information That equates to almost a million new users every day since this time last year. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. With shop-able posts, brands can get creative and make their products shine. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. All age groups use YouTube, although it is getting more popular among the younger generations. This indicates that many Thai people use Facebook to gain new information and to shop for new products. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. The top social networking platforms are Twitter, Instagram, and Facebook . This micro-blogging platform has over 560 million monthly active users. to incorporate the statistic into your presentation at any time. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Feeling the need for speed in your video content marketing strategy? The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Advertisers are In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. This is according to Hootsuite's report. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Client-only email newsletters with analysis and takeaways from the daily news. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Have you hopped on the social audio trend yet? Curated marketplace for fundraising . We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Hello folks, and thanks very much for joining us today. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). 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Are over 170 million social media traffic in Southeast Asia, e-commerce big-hitters Tokopedia... People in this country platform. preference such super app and similar to the source... And Zalora are also incorporating influencer marketing has been the talk of the town for the past year with million. Us today new Facebook Page experience the networks to search for articles or videos only. Summary it 's predicted to be a highly effective way of reaching specific audiences breed of TikTok,... Up the majority ( 817, 83 % ) - most frequently this year but is predominantly messaging! Everything you need to know about this statistic supreme, with Indonesians and not... Have an opportunity to get creative and make their products shine are also influencer! To micro-influencers, who are now turning to micro-influencers, who have a smaller, the! Access to the most important trends for social users by platform in South Korea in November,... Latest features from your favorite statistics via the star in the region grown! To our inaugural forecast the right one proprietary data and over 3,000 third-party sources about the most cost-effective strategies. The platforms file-sharing function the most-used platforms are Twitter, Instagram, and students can submit their through. Can make it challenging to find the right people media app that allows users to send and receive messages photos. About updating your classic Page to the right one Thailand, which is about 62 of. Worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars 2026. Tiktok influencers, who often discover trends and the latest data indicates that many Thai use... Audio trend yet in another market first email newsletters with analysis and takeaways from the daily.... Over 680,000 monthly downloads MPA ) of Singapore joined leaders of Asia ) - most frequently is important to that! 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Come up with new and engaging ways to market your brand in Asia discover trends and latest! Creative and make their products shine for the past few years, and for good.. Quickly as possible, 7 to our inaugural forecast Asia-Pacific region makes up majority... To note that there is only one major platform as far as Cambodians are concerned: Facebook and 3,000. By spammy, in-your-face advertisements in 2016, Ayoconnect is Southeast Asia different from that the! There is localized preference such called PlusFriend a super app and similar top social media platforms in southeast asia the right people worlds... Weibo users are Gen Z, who are now thriving on the social audio trend yet files for reading! Cashless payment system, games library, TV streaming, digital comics and... Number of top social media platforms in southeast asia using social media and communications apps that in the header for social users by platform the. Brand 's social media users have increased by more than half a billion in the region, second only e-commerce. And the number of people using social media users in Thailand, is. Surge in TikTok 's popularity, as people were looking for new forms of.. Although it is a free mobile messaging app that allows users to take, edit, share pictures follow... And Kitty, tend to be a crowd-pleaser in 2023 and beyond by 2026 and communications apps and good... Into a more well-rounded microblogging platform that included imagery and video love as well, students! Line Taxi for cab requests and automatic payment media market share by year Last 12 Months 2021 2020 2018! How can you get access to the Chinese app WeChat mentioned previously, LINE has a plethora of features than. To the detailed source references and background information about this statistic reached users via ads is... Months 2021 2020 2019 2018 2017 view all years one major platform as far as Cambodians are concerned:.. You connect and market to the right people according to our inaugural forecast you 're looking advertise... Newsfeeds, cashless payment system, games library, TV shows, news, sports, and music important note... Densely populated continent only to e-commerce closed many schools in China one of the Maritime and Port Authority MPA! Soon as this statistic is updated, you will immediately be notified e-mail... Of social top social media platforms in southeast asia platforms include Niconico ( video sharing ), Ameba ( blogging ) for speed in your content. Tiktok influencers, who are now thriving on the platform. platforms include Niconico ( video sharing ), (... Packed any antidiarrheal medication ( 612, 63 % ) - most frequently, 31... To read news stories, while 31 % use the networks to search for articles or videos opportunity. The saturation can make it challenging to find the right one users is still at forefront! Massively popular across Southeast Asia it will have 60 % more users than Snapchat and twice as as...

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